Client Alert
| June 12, 2009
Facebook's New URL Username Registration Policy - A Notice to All Trademark Owners
Beginning at 12:01 a.m. EDT, Saturday, June 13, 2009, US-based social networking website company Facebook, Inc. will begin accepting personalized URL (or Web Address) usernames from users in connection with Facebook profiles (e.g., facebook.com/yournamehere) on a firstcome first-served basis. Facebook has always required users to use their real names in their profiles in order to help create authenticity and a trusted environment. However, the one place where one's identity was not reflected was in the profile's URL address. Previously the URL was a randomly assigned number such as "id=555555555."
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